Strong experience
Twelve years of writing for SaaS, B2B, and consumer brands across four different markets.
Master's in Linguistics
Master's degree in linguistics from a top-ten European university with focus on rhetoric.
100+ case-studies
Over a hundred documented projects with measurable lifts in conversion, traffic, and revenue.
Trusted by major brands
Featured work for Forbes, Yahoo Finance, HuffPost, and a long list of mid-market clients.
I offer three primary services
Analyze website performance with analytics tools to gain valuable insights into user behavior and make data-driven enhancements for optimal results
Regular writer
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Professional writer
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Problem
TechTouch struggled with a poorly structured website and bland product descriptions, leading to low site traffic and a dismal conversion rate of 1.5%. This significantly impacted their overall business performance.
Solution
A comprehensive overhaul of the website’s content was performed. Engaging, clear, and concise product descriptions, enhanced with SEO-optimized keywords, were implemented.
Markus did an awesome job for us, we couldn't be more satisfied
Tim Klein
Manager at TechTouch
Problem
Elegance’s social media platforms experienced stagnation. Despite frequent posts, the engagement rate was a mere 0.8%, and follower growth was stagnant, impeding brand visibility and product sales.
Solution
A tailored social media content strategy was deployed. Posts were enriched with compelling and relatable copy, paired with attractive visuals. Interactive content types, such as polls, questions, and stories, were introduced
Our cooperation has lasted over five years, Markus is like a partner to us
Ben Lehmann
Graphic Designer at Elegance
Problem
GreenFit’s email marketing campaigns suffered from low open and click-through rates of 10% and 2% respectively, leading to insignificant customer retention and upsell.
Solution
Email campaigns were revitalized with personalized, benefit-driven copy, and compelling calls to action. A/B testing was employed to refine subject lines and email copy for optimal engagement.
I've never seen such a dedicated and passionate copywriter before
Janine Weber
Accountant at Excel Financial Services
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Frequently asked questions
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